London Eye Accessibility Statement
The London Eye is committed to providing an accessible and inclusive experience for all visitors, including disabled guests, their families, and carers. This accessibility statement explains how we aim to meet recognised web accessibility standards, support a wide range of access needs, and continually improve the experience of planning and enjoying a visit to the London Eye area.
Our Accessibility Commitment
We work towards compliance with the Web Content Accessibility Guidelines WCAG 2.1 level AA for our digital content. These guidelines help ensure that our online information is perceivable, operable, understandable, and robust for as many people as possible, including visitors who use assistive technologies. Our goal is that everyone can research the accessible London Eye area, plan a journey, and make informed decisions about their visit.
We regularly review our website and key visitor information to identify barriers, prioritise improvements, and reflect the needs of people with disabilities, long term health conditions, and temporary access requirements.
Screen Reader Support
The London Eye website is designed to support visitors who rely on screen readers and other assistive technologies. We aim to use clear page structures, logical heading levels, and descriptive text so that content can be understood when read aloud. Images that convey meaning are provided with alternative text where appropriate, helping users who cannot see visual content to understand what is displayed.
We avoid relying on colour alone to convey essential information and work to ensure that status messages, instructions, and important notices can be accessed by screen reader users. Where content is not fully optimised, we review and update it as part of our ongoing accessibility improvements.
Keyboard Navigation
Our online information for the London Eye area is designed to be usable with a keyboard alone, without the need for a mouse or touch screen. Visitors should be able to move through interactive elements, menus, and forms using standard keyboard commands such as the Tab, Shift plus Tab, Enter, and Space keys.
We aim to maintain a visible focus indicator so users can clearly see which element is currently selected. Skip links or clear navigation options are used where possible to allow keyboard users to move quickly to the main content or important sections of a page.
Accessible London Eye Area Experience
We aim to provide an accessible experience at and around the London Eye, including consideration for step free routes where available, accessible facilities, and support for guests with sensory, mobility, or cognitive access needs. Information on accessible entrances, assistance options, and facilities is regularly reviewed so that visitors can plan visits to the accessible London Eye area with greater confidence.
If you are using assistive technology, accessible transport, or planning a group visit that includes disabled guests, we encourage you to review our online accessibility details before you travel and to contact us in advance if you have particular requirements.
Ongoing Improvements
Accessibility is an ongoing process. We work to update existing pages, improve colour contrast where needed, refine heading structures, and ensure forms and interactive elements are correctly labelled. When we introduce new features or content, we aim to design them with accessibility in mind from the outset.
Contact for Accessibility Requests
If you experience barriers when using our website or accessing information about the London Eye area, or if you require information in an alternative format such as large print or easy read, you can contact our team to request support. You can also contact us to share feedback about your experience as a disabled visitor or carer, or to ask specific questions about accessibility at the London Eye.
When you get in touch, please include details of the page or service you were using, the type of device or assistive technology involved, and the nature of the difficulty. This helps us understand the issue and work towards a suitable solution where possible.
We appreciate all accessibility feedback and use it to guide improvements to the London Eye experience for everyone.
