London Eye Cookie Policy
This Cookie Policy explains how London Eye uses cookies and similar technologies on our website. It describes what cookies are, the types of cookies we use, why we use them, and how you can manage your cookie preferences. By continuing to browse our site, you agree to our use of cookies as described in this policy, unless you change your settings.
What Are Cookies
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work, to improve efficiency, and to provide information to website owners. Cookies may be set directly by the site you are visiting or by third parties acting on our behalf to support our services, analytics, or marketing activities.
Types of Cookies We Use
Essential Cookies
Essential cookies are necessary for the basic operation of the London Eye website. They enable core functions such as page navigation, secure access to certain areas, and the correct display of content. Without these cookies, the website may not function properly, and certain services you request cannot be provided. These cookies do not gather information that could be used for marketing or for remembering where you have been on the internet.
Analytics Cookies
Analytics cookies help us understand how visitors use our website. They collect information such as which pages are visited most often, how long visitors stay on each page, and any error messages encountered. The information collected is aggregated and does not directly identify individual users. We use analytics cookies to monitor website performance, improve content, and make the site easier and more intuitive to use.
These cookies support performance monitoring by allowing us to measure trends over time, test new features, and ensure that our pages load quickly and operate smoothly across different devices and browsers. Insights from analytics cookies help us improve the overall experience for all visitors.
Marketing Cookies
Marketing cookies are used to deliver content and advertisements that are more relevant to you and your interests. They may be set through our site by carefully selected partners who help us manage advertising and promotional campaigns. These cookies can help limit the number of times you see a particular advertisement and measure the effectiveness of our marketing efforts.
Marketing cookies may track your visits to our website and other sites so that we can better understand your preferences and show you offers or information that may be of interest. They can also help us build audiences for campaigns and evaluate how people interact with our communications.
How We Use Cookies for Performance Monitoring
We use cookies, particularly analytics cookies, to monitor the performance of the London Eye website. This includes tracking loading times, responsiveness, navigation flows, and technical issues. By analysing this data, we can identify areas where the site may be slow, confusing, or not displaying correctly and then make improvements.
Performance monitoring enables us to maintain the reliability and stability of our digital services, support peak visitor periods, and ensure that key features such as booking and information pages remain available and efficient.
Your Cookie Choices and Control
You have control over how cookies are used on your device. Most web browsers allow you to manage cookie settings, including accepting or rejecting cookies and deleting existing cookies. You can usually find these options in the privacy or security settings of your browser.
In many cases, you can choose to accept only essential cookies and reject analytics and marketing cookies. Please note that if you disable or block certain cookies, some parts of our website may not function correctly, and your user experience may be affected. Essential cookies cannot be switched off through our systems because they are necessary for the operation of the site.
You can change your cookie settings at any time by adjusting your browser preferences. Any changes you make will apply to your future use of the London Eye website.
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our practices. Any updates will be posted on this page with a revised date. We encourage you to review this policy periodically so that you remain informed about how we use cookies and how you can manage your preferences.
