Privacy Policy

Please take note of our privacy policy. is dedicated to protecting you and your privacy. Confidentiality is important to us and personal information obtained by us is used in agreement with Data Protection Act 1998 and other applicable laws.

Personal information

Personal or confidential material provided to, or obtained by, is organised by London Eye.

What information do we collect and how is it used?

Information acquired regarding individuals will only be obtained when it has been knowingly provided.

Personal information is stored during the registration and booking process to enable us to complete your order(s). To protect us from fraudulent activity we may run security checks after acquiring this information.

In order to continue providing a service of the best standard and to make any improvements necessary, we note down the information provided that highlights your marketing needs. We are then able to contact you regarding our new and updated services and pass on your information to third party companies suited to your requirements. These companies might then contact you with services, promotions and offers.

Does share the information it receives?

Due to working closely with other companies to complete orders and certain tasks, such as, but not limited to, delivering post and packages, sending and receiving emails, analysing data and completing surveys and processing payments. We sometimes use third parties to carry out these tasks. Access to personal information is provided to these companies for them to complete these tasks and only to be used for these specific tasks. We do not sell or share personal information acquired from you as a user of this site unless you have given us permission to do so.

We may also pass on information to run appropriate security checks to protect our company from fraudulent activities and transactions.


We are now use Cookies to track visitors to our site, better improve our system, services and your experience with our amenities. Cookies are stored in your computer and transferred through your web browser. To purchase via then you must enable cookies and we recommend that you always keep Cookies enabled.


Other companies that we have established a relationship with are sometimes linked to our website allowing you access through our site. Our customers are important to us, so we do the best we can based on the information you have provided, to ensure you are linked with sites that will interest you and be of the best quality. Please be aware, however, these third party sites work independently from us. We don’t contribute to the content of these sites.

How does protect my information?

We use a secure server software (SSL) to process your order. Any orders placed or account information accessed is done so via secure server which encrypts all information before it is obtained by us.

What are my choices?

You will need to enable Cookies on your device or computer in order to use our services. You can choose what information to provide with and can contact us at any time to review your preferences.

How do I make a complaint to London Eye?

Complaints are taken seriously and we take it upon ourselves to handle them objectively and with understanding. You can expect to be updated about your complaint by telephone and we will try to fully resolve the issue within 64 hours. You can call us if you are still unhappy of the way your complaint has been resolved.

Policy changes

Any changes to our privacy policy will be immediately posted to this page.

Tell us what you think

Please don’t hesitate to contact us with any queries or comments you may have regarding our privacy policy.
You can do this, and raise any other questions you may have by calling us on 020 3743 8850 or via email.

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